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// PPC & Analytics

Advertising that pays off

We set up and manage campaigns in Google Ads, Sklik and on social media. With reliable measurement, you know what a customer costs you and what your ads earn.

PPC campaigns

You pay for the click, we make sure it turns into an inquiry or an order.

  • 01

    Google Ads

    Search, Shopping, Performance Max and YouTube campaigns. We reach people at the moment they search for what you offer.
  • 02

    Sklik

    Campaigns in Seznam's search and display network. On the Czech market, a channel that often pays off more than you'd expect.
  • 03

    Meta & LinkedIn Ads

    Ads on Facebook, Instagram and LinkedIn. We target by interests, industry and job title, not blindly.
  • 04

    Product feeds

    We build and fine-tune your feed for Google Merchant Center, Zboží.cz and Heureka so your products show up right.
  • 05

    Remarketing

    We bring back visitors who left without buying. At the right moment and with the right offer.
  • 06

    Management & optimization

    We keep tuning keywords, ads, targeting and bids. Your budget goes where it earns money.

Analytics

Data you can trust

Without reliable measurement, every campaign is just a guess.

  • 01

    GA4 & Tag Manager

    We set up Google Analytics 4 through Google Tag Manager to measure what really matters to you.
  • 02

    Conversion tracking

    Inquiries, orders and phone calls. We send conversions back to Google Ads, Sklik and Meta.
  • 03

    Cookies & Consent Mode

    A cookie banner and Google Consent Mode v2, so measurement is GDPR compliant and campaigns don't lose data.
  • 04

    Reports & dashboards

    A clear Looker Studio dashboard. Spend, conversions and return in one place.

How we work together

  1. Audit

    We review your accounts, measurement and competitors. We find where money leaks and where the opportunities are.
  2. Measurement

    We set up or fix analytics and conversions so your campaigns run on reliable data.
  3. Campaign launch

    We build the campaign structure, ads and targeting around your goals and budget.
  4. Optimization & reporting

    We keep tuning the campaigns and send you a clear report with the results every month.

Testimonials

Clients whose ads we manage

  • “We came to Tomáš with a rough idea of what the website should include. Thanks to great communication, we quickly agreed on the content and how everything would work. He advised us on how to solve the booking system efficiently, which was a key element for us. Tomáš also set up and manages our Google Ads. Thanks to his work, we've seen an increase in orders. If you need someone you can rely on, we definitely recommend eSoul!”

    Tým The Crown Barber Shopclient
  • “When Mr Drvota asked me for feedback and a review, I didn't hesitate for a second. His work is truly unique: not only does he do everything exactly as agreed, but above all he is able to respond almost any time, and the longest I have ever waited for a website or ad change was 2 days. We quickly climbed from the fifth page of Google to the first for the most searched keywords, and thanks to well-configured ads and regular maintenance we usually can't even spend our monthly budget. Because of these great experiences, I have relied on him for my other projects as well. I won't hear a bad word about Mr Drvota.”

    David FrühaufBumperBalls.cz
  • “Even though we are a Slovak company, we started working with Mr Tomáš Drvota and his team to create and manage our Google Ads campaigns. And it was definitely a good move. Our cooperation and communication have been, are and, I believe, will continue to be efficient, to the point, fast and completely trouble-free. Almost immediately it expanded to SEO as well. We have big plans, and to achieve them we need the services of such capable people.”

    Tomáš Šuhajdawww.satysnov.sk

FAQ

Frequently asked questions

What advertising budget do I need?

It depends on your industry, competition and goals. We suggest a specific amount after the audit. You can start with a smaller budget and increase it step by step based on the results.

When will I see the first results?

The first clicks and inquiries come in right after launch. Campaigns need time to learn, though: stable performance and reliable data usually take the first two to three months.

Who owns the ad accounts and the data?

You do. The Google Ads, Sklik, Analytics and Tag Manager accounts are in your company's name, we only have access to them. If we stop working together, nothing has to move.

Is Sklik worth it alongside Google Ads?

On the Czech market, often yes. Many people use Seznam and a click in Sklik tends to be cheaper. We decide based on data from your industry.

Do you measure without cookie consent?

No. Measurement respects the choice made in the cookie banner. Google Consent Mode v2 models the missing data, though, so your campaigns keep the full picture.

Can you take over campaigns that are already running?

Yes. We start with an audit of your current campaigns and measurement and suggest what to change. You don't have to start from scratch.

Get a free campaign audit.

We review your campaigns and measurement and show you where money leaks. Free and with no obligation.

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