Petr Moravec

Where he started

Petr Moravec is an electrician and certified electrical inspector. He does wiring, inspections, lightning protection, switchboards, air conditioning, automation and, since 2022, more than 300 solar installations. He works around Humpolec, Pelhřimov, Havlíčkův Brod and Pacov. His old site ran on WordPress with the Voltix theme. The theme's demo pages were still there, headings were broken and no page had a search description.

The challenge

When someone in the region searches for an electrical inspection in Humpolec, they should find Petr. One page listing all services isn't enough for that; every service needs its own page with its own content. At the same time Petr didn't want a blog or a complicated system. He wanted a site he could update himself when he adds a reference or swaps a photo.

What we did

A style he picked himself. We showed Petr several directions, and on 29 September he chose "Blueprint": clean lines, a technical grid and labels like the drawing documentation he produces himself. The tagline "Elektrikář s nadhledem" (an electrician with perspective) is his own.

A page for every service. Nine services, nine pages, from wiring to fault finding. References have their own detail pages, such as the Paličák microbrewery or the Cejov primary school and kindergarten. We carried customer reviews over from the old site.

SEO from the ground up. Proper headings, search descriptions, a sitemap and structured data that tells Google he is an electrician, which services he offers and in which towns. Petr can edit each page's search title and description in the admin.

A tailored admin. Copy, photos, enquiries and email settings live in a simple Czech admin with roles and password reset. It is custom code, not WordPress, so there are no plugins to update and nothing breaks on its own. It worked so well that we later reused it for the od Drvotovy stezky kennel site.

Safe to change. The site is guarded by 324 automated tests. When we swapped the hero photo in October, we updated the data so that nothing Petr had changed in the admin in the meantime was overwritten.

The result

The site has been live at moravecpetr.cz since November 2026. Every service has its own page that search engines can index on its own, and Petr manages the content himself, without calling a developer.